To help myself with my goals, I bought a book entitled No One Cares What You Had For Lunch by Margaret Mason of Mighty Goods. The book is full of idea starters - "fill the gaps," "ante up," "be a sage" - something to get you started and keep your blog worth bookmarking and reading everyday. Afterall, if all you ever do is write about lunch, then you're going to get flabby and you'll need that work out.