Yep, that's right! I've cornered the marketing angle for me - I'm unique! According to this survey, How Many People in the US Have Your Name? There is no other Cindy Gimbrone in the US....does this mean I may run into another Cindy Gimbrone if I go global?
Now that I've decided to become "guerrilla" - I've got to think of all the angles, right? Well, here is where I tell you all that I'm being sarcastic since reading a blog doesn't carry tone of voice. My sarcasm comes from the marketing research I was conducting this morning - the proverbial "vote for me" buttons on everyone's webpage.
Has anyone actually looked at the statistics, i.e., how many "hits" you get from that "Vote for Me" button? I did. The most popular sites get 60. Some of the best artists have only 30 or less hits. If you get the right 30 to 60 hits then 60 is enough, but if they aren't the right hits, then you're spitting into the wind.
Listing your site and posting the "Vote for Me" button is a painless marketing strategy but how effective is it? The site doesn't give any information on how many of the 30 to 60 hits turn into sales for the listers.
Hey, I'm not picking on anyone here - I've taken the painless marketing route too. I've been spitting into the wind for about 2 years now by listing my site on an artist ring. Generated lots of hits and two sales.
Wow - that stinks.
So that's why I'm rolling up my sleeves and "getting guerrilla." I've got to put better effort into this. I've got to look for the right niche and find what's unique about me.
The first thing I've found is my name. I thought for sure I'd find someone else with my name but nope, nada, none!